AXS — 2nd biggest ticketing company in the world.
BUSINESS (B2b & B2C), BRANDING, MARKETING, PRESENTATION DESIGN, PRINT, CONFERENCE DESIGN, PRODUCT DESIGN, LA28 OLYMPICS DESIGN
Since July 2025, I’ve been working full-time at AXS (a subsidiary of AEG (Anschutz Entertainment Group, Inc.) as a Graphic Designer.
In a small but mighty team of 4, I spearhead project management initiatives and help elevate existing designs, create business pitches, and make several assets for marketing such as conference assets, arena graphics, and various print media. I also aid in creating campaigns, motion design, and assist in various business needs for internal projects. My most notable projects so far are designing for AXS’ annual conference, AXS Insight 2026, the AXS Culture relaunch, making animated backgrounds for VIP cards on the Fan Experience checkout page, and making the lockups for partnership rules for our partner Eventim with LA28.
As someone who didn’t grow up going to a lot of live events, I’ve recently discovered the magic of the special moments these moments bring. I am grateful to be part of the team to help propel the AXS brand forward to help represent the awesome people and artists who help make the world a brighter place. Below is a collection of my work and my contributions for the past year and a half.
Company Overview
AXS is a global leader in ticketing + technology and powers access to the world’s most iconic venues, sports teams, festivals, and global tours. AXS is partnered with 1300+ of the most sought-after and recognizable brands in sports and entertainment across the world. including the LA28 Olympic and Paralympic Games, Coachella / Stagecoach, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open, Crpyto Arena, Japan’s B.League, and SISTIC in Singapore.
The Challenges
Elevating & enhancing the existing brand
Deciding what to keep and what to change while retaining the brand’s essence and upholding their reputation
Refreshing the brand + updating the brand guide, keeping it up-to-date and fresh for all global teams to implement
Upholding brand standards and advising others on how to stay consistent
Making AXS stand out against competitors
My Solutions & Contributions
Independently spearheading redesign initiatives with research & iteration, collaborating with team to refine & work to improve
Constantly innovating & pushing new brand ideas through research, experimentation
Working together with my design team & various stakeholders across the marketing, business, and sponsorship teams
AXS Insight 2026 & 2025
Conference Design, Presentations on Keynote, Vinyl Insets
For 2026, our challenge was to create a lasting visual system and modernize our brand while still being recognizableI designed the large vinyl inset posters and the main Keynote presentations for our CEO and Product presentation. I also made a template for our Innovation Stations and refined the logo lockup from the agency we worked with for the conference by using the elements of light to highlight AXS illuminating the word ‘Insight’. I worked with 2 other designers and our director, the VP of visual design, and had several stakeholders, an agency, and other designers supporting the overall event. I had less than a month to put together a presentation template, less than a week to refine the Product presentation, and a few days for the opening presentation. I was able to successfully carry out a brand guide through.
In 2025, I also helped design the Product presentation and assisted in providing helpful feedback for the overall look of the conference.
Nationwide Culture Rebrand
Having joined the company halfway through the process, I took over the poster designs and helped push the new iconography and language to new levels. I also designed the sticker sheet and post-its. My goal was to represent the conversations and collaboration within our company. I was influenced by my Indian culture with the intricacy of mandalas and patterns. I created fun and engaging designs that were well-received on a global level. Below is a collection of photos of my designs and the celebrations across the globe.
The design challenge:
Elevate our existing values while bringing life into them, create exciting designs that represent our company and culture, and incorporate our secondary color palette in a seamless and elegant way.
Creating Synchronicity via Individual Projects
One of the biggest challenges is making several assets for various events and campaigns that are unique to the individual project, yet cohesive within the brand’s standards and personality. I demonstrate my skill and artistic direction/vision through these various projects, research, mockups, and templates.
