AXS
B2b & B2C, BRANDING, MARKETING, PRESENTATION DESIGN, PRINT, CONFERENCE DESIGN, PRODUCT DESIGN, LA28 OLYMPICS
Since July 2024, I’ve been working full-time at AXS (a subsidiary of AEG (Anschutz Entertainment Group, Inc.) as a Graphic Designer and have promoted to a Senior Brand Design Manager in April 2026.
In a small but mighty team of 4, I spearhead project management initiatives and help elevate existing designs, create business pitches, and make several assets for marketing such as conference assets, arena graphics, and various print media. I also aid in creating campaigns, motion design, and assist in various business needs for internal projects. My most notable projects so far are designing for AXS’ annual conference, AXS Insight 2026, the AXS Culture relaunch, making animated backgrounds for VIP cards on the Fan Experience checkout page, and making the lockups for partnership rules for our partner Eventim with LA28.
Company Overview
AXS is a global leader in ticketing + technology and powers access to the world’s most iconic venues, sports teams, festivals, and global tours. AXS is partnered with 1300+ of the most sought-after and recognizable brands in sports and entertainment across the world. including the LA28 Olympic and Paralympic Games, Coachella / Stagecoach, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open, Crypto Arena, and SISTIC in Singapore.
My solutions for company Challenges
Modernizing an established brand while preserving recognition, trust, and supporting global rebrand initiatives
Researching, identifying, and implementing opportunities to improve outdated brand, presentation, and organizational systems across teams
Building scalable design systems and updated brand guidelines for stronger cross-functional alignment and implementation
Collaborating with stakeholders across multiple departments and global teams to unify brand execution across digital, print, presentations, and campaigns
Leading brand evolution across various media while adapting to shifting business goals, audience expectations, and market trends
Strengthening brand differentiation and elevating visual standards while working alongside top-tier clients such as the Olympics with LA28
AXS Insight 2026 & 2025
Conference Design, Presentations on Keynote, Vinyl Insets
For 2026, our challenge was to create a lasting visual system and modernize our brand while still being recognizableI designed the large vinyl inset posters and the main Keynote presentations for our CEO and Product presentation. I also made a template for our Innovation Stations and refined the logo lockup from the agency we worked with for the conference by using the elements of light to highlight AXS illuminating the word ‘Insight’. I worked with 2 other designers and our director, the VP of visual design, and had several stakeholders, an agency, and other designers supporting the overall event. I had less than a month to put together a presentation template, less than a week to refine the Product presentation, and a few days for the opening presentation. I was able to successfully carry out a brand guide through.
In 2025, I also helped design the Product presentation and assisted in providing helpful feedback for the overall look of the conference.
Nationwide Culture Rebrand
Having joined the company halfway through the process, I took over the poster designs and helped push the new iconography and language to new levels. I also designed the sticker sheet and post-its. My goal was to represent the conversations and collaboration within our company. I was influenced by my Indian culture with the intricacy of mandalas and patterns. I created fun and engaging designs that were well-received on a global level. Below is a collection of photos of my designs and the celebrations across the globe.
Creating Synchronicity via Individual Projects
One of the biggest challenges is making several assets for various events and campaigns that are unique to the individual project, yet cohesive within the brand’s standards and personality. I demonstrate my skill and artistic direction/vision through these various projects, research, mockups, and templates.
