AXS
B2b & B2C, BRANDING, MARKETING, PRESENTATION DESIGN, PRINT, CONFERENCE DESIGN, PRODUCT, ILLUSTRATIONS, LA28
I spearhead design initiatives and help elevate existing work, create business pitches, and make several assets for marketing such as conference assets, arena graphics, and various print media. I work very collaboratively across teams and always prioritize storytelling & the fan.
I also aid in creating campaigns, motion design, and assist in various business needs for internal projects and external projects such as working with the Olympics for LA28.
PRESENTATION DESIGN
I did research and introduced a new headline font to our presentation design, created new layouts and templates, and maintained brand consistency throughout. Below are some of my best designs including snippets from my research, user testing, and trials.
My IMPACT for company Challenges
Modernized and evolved an established brand while preserving equity, trust, and supporting global rebrand initiatives. Elevated visual standards and strengthened brand differentiation
Identified and implemented opportunities to improve outdated designs with presentations, new colors and fonts, and efficient organizational systems
Built scalable design systems, templates, and brand guidelines to strengthen consistency, efficiency, and cross-functional alignment.
Partnered with stakeholders across departments and global teams with meaningful collaboration & research to unify brand execution across digital, print, presentations, and campaigns.
QUICK DETAILS
Graphic Designer in 2024, promoted to Senior Brand Design Manager in 2026
Team size: 3-4 people (VP, Lead, Myself, Mid-level Designers)
Cross-team collaboration: Meetings with product designers, Global Communications & Product Marketing
Average project timeline: 2 days-4 weeks for campaigns
Typical process: Intake, research, drafting, feedback & iteration, stakeholder review, collaboration and extra research, completion
COMPANY OVERVIEW
AXS is a global leader in ticketing + technology and powers access to the world’s most iconic venues, sports teams, festivals, and global tours.
AXS is partnered with some of the most recognizable brands in sports and entertainment across the world including the LA28 Olympic and Paralympic Games, Coachella / Stagecoach, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open, Crypto Arena, and SISTIC in Singapore.
PROTOTYPES & PRODUCT DESIGN
USER FLOWS, SITE ENHANCEMENTS
Our Visual Design team works closely with Product Design for both B2B and B2C by participating in weekly critiques, working collaborations, and giving feedback with a non-technical lens. Throughout my years working at AXS, I’ve learned to become familiar with product customization, user flows, brand customization, and storytelling through prototypes.
APP STORE DESIGN
We also recently unveiled the launch of an App redesign. I implemented our brand refresh while using strategic and informational design to help fans avoid confusion downloading this app for tickets.
I always try to think beyond what is asked and identify challenges and solutions to make beautiful and practical design.
APPLE WALLET TRANSFER PROTOTYPE
I created these prototypes to showcase a feature of our products to aid our presentations.
FINAL PRODUCT
VIP CARD ANIMATION HIGHLIGHT
One of my favorite projects was uplevelling the VIP Card backgrounds by creating this custom design and animation.
The goal was to add subtle flair when fans choose VIP to help highlight the experience they are about to purchase.
ADDITIONAL PROTOTYPE FLOWS
COMING SOON
I also collaborate with the Product team by helping provide new iconography, illustrations, and banners to improve the usage of our products and implement the brand. Projects can be shown upon request due to confidentiality of improvements in progress.
AXS Insight 2026 & 2025
Conference ASSETS, Presentations, PRINT
For 2026, the challenge was to modernize AXS’ conference brand while preserving recognition and building a scalable visual system for future events. I found visual solutions to make it more modular, premium, and scalable. I led the design of large-format vinyl posters, executive keynote presentations for the CEO and Product teams, and created templates for Innovation Stations. Over several months, I explored ways to evolve our existing visual language, refining the agency-provided logo lockup by using light as a core motif to reinforce the idea of AXS “illuminating” insight.
Working alongside two designers, our director, stakeholders, and agency partners, my work helped establish the foundation for the event’s final visual identity and strengthened alignment across all touch points. Despite tight timelines—ranging from a few days to under a month—I successfully carried the brand system through multiple presentations and environments.
PROCESS
FINAL
My weeks of exploration paired with research for using new fonts and brand elements helped me play a pivotal role in our conference and future designs. I also helped by refining the logo mark, making the large vinyl insets, presentations, templates, and helping oversee all assets.
Nationwide Culture Rebrand
Having joined the company halfway through the process, I took over the poster designs and helped push the new iconography and visual system to new levels. My goal was to represent the conversations, vibrant culture, and collaboration within our company.
I was influenced by my Indian culture with the intricacy of mandalas and patterns. I created fun and engaging designs that were well-received on a global level. Below is a collection of photos of my designs and the celebrations across the globe.
AEG 2026 Pride shirt
I embrace the process of creativity fully and love showing the messy process and design “fails”, because truthfully, the path to finding a design we love is not linear. However, through deep research and meaningful collaboration, you help create work that represents so many beautiful people and makes everyone feel pride. 🤍 Below are some actual photos from the WeHo Pride parade!
Creating Synchronicity via Individual Projects
One of the biggest challenges is making several assets for various events and campaigns that are unique to the individual project, yet cohesive within the brand’s standards and personality. I demonstrate my skill and artistic direction/vision through these various projects, research, mockups, and templates.
Note: not all designs below were delivered or approved for the stakeholder’s venue, these are a combination of live work, concepts, and mockups to showcase my design process and thinking for my portfolio.
LA28 | AXS + EVENTIM LOGO COMPOSITE
AXS partnered with Eventim to ticket the Olympics in Los Angeles, CA, otherwise known as LA28. I created a logo composite to symbolize our partnership. I helped explore several options and establish an identity for partnerships and logos and had to have this approved through several rounds with stakeholders through all companies.
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ABOUT JANINE
Highly motivated. Kindly outspoken.
Innovative & Forward-thinking.