Montcalm
Web Design • Squarespace • EVENTS • EMAIL MARKETING • Branding
Company Overview
I started working as a freelance designer with Montcalm in 2025. Montcalm is a San Francisco-based wealth management and capital markets trading firm that blends expert investing with new economy sustainability and independent vision.
The Design Challenges
Representing the brand as an approachable, modern, and professional identity that is grounded and relatable
Create new visual systems that are timeless, professional, and scalable & maintain visual consistency throughout
My Strategy & Impact
I utilized research, competitive analysis, and used critical thinking to retain the brand’s vision while solidifying the brand’s new look and feel
Eliminate outdated and cliché graphic elements, use a combination of earth tones with their signature color to attract new clients and establish strong brand presence amongst prestigious clients
Impact report
I implemented new layouts and templates, incorporating color, beautiful imagery, and simplified & bold statistics.
Website Improvements
SOCIAL MEDIA & EMAILS
Photography
Additional Event Photography taken by me:
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ABOUT JANINE
Highly motivated. Kindly outspoken.
Innovative & Forward-thinking.